For Vendors
How Technology will Alter the Teaching Profession: The roles will change, but not their importance
Everything changes. And Technology changes everything. In education like everywhere else, the way that products are delivered (in this case, learning) is undergoing a seismic shift. Learning C...
LeiLani Cauthen
Now Accepting Sponsors for Our 2020 Digital Transition Discussion Events
If you are new to the Leaning Counsel, you may not know about the events . The Learning Counsel is a news media and research hub that is helping America’s schools navigate their way through...
The LC Staff
To Say the Education Market is Nuanced Would Be an Understatement
For those of us fortunate enough to call the education market home, we know that while there are certain things we can count on, there are many that we can’t. For the most part, we’re all subjec...
Jacob Hanson
Watch the Denise Tayloe Video on Child Privacy Protection at Digital Idenity Summit 2019
Denise G. Tayloe , CEO of Privo and child privacy expert, spoke at the Digital Identity Summit 2019 in Los Angeles last week. Her topic was exploring new use cases for digital identit...
The LC Staff
The K-12 Business Model: How to Innovate in an Ever-Changing Learning Environment
Each fall, teachers will get a new sea of smiling faces in their classrooms. Almost no other industry operates under this unique business model, where each year your audience is replaced with a ...
Steve Halliwell and Cheryl Miller
New Survey Data Indicates School District Pressure Points
New pre-released data from the Learning Counsel’s 2019 Survey indicates that 58 percent of schools now rate their highest pressure is their student’s social and emotional needs. Alongside this ...
LeiLani Cauthen
Huge Opportunities Abound If You know Where to Look
In business, change spells opportunity. In education today, changes are monumental. Some are already happening. Some are imminent. And some of the biggest are staring us in the face with no ap...
Charles Sosnik
Follow the News for Timely Education marketing Content
Creating content that attracts an engaged audience is tricky enough. Holding an audience’s attention is even more difficult. One often overlooked place to find inspiration for education marketin...
Saul Hafenbredl
Are Conferences and Events Worth the Freight?
As the commander in chief of your business, you are constantly weighing decisions at the margin. Expenses like marketing, sales staff, business travel and trade show costs are always in question...
Charles Sosnik
Betting on Education’s Long Game
When I was a young girl, we lived in an analog world. It was a different time. There was no Internet. No outside connectivity. Computers, such that they were, could be strung together in a netwo...
LeiLani Cauthen
5 Lessons in 5 Years - Growing an EdTech Company
I’m Alefiya Master, Founder and CEO of the five-year-old company MAD-learn -- an educational technology company that exposes students to Mobile App Development with the design thinking process. ...
Alefiya Master
Summer School Sales 101
How is your summer going? Kicking a** and taking names? I could never understand why people expect not to make sales in the summer, especially in the education biz. It’s a great time of year...
Charles Sosnik
The biggest myth in education sales
Today, selling into schools is a lot like myth-busting. As the Learning Counsel tours the U.S. with our city-by-city Digital Curriculum Strategy Discussion events, we are finding some very inter...
LeiLani Cauthen
CRM 101: How to Pick the Right System for Your Company
We can all agree that customers are important to your business. Developing, nurturing, and managing customer relationships are essential to an organization’s success, reputation, and ultimately,...
Tanya Hyatt
Know Your Audience or Pay the Price
Websites, apps, games and connected devices, all considered “online services,” that are directed to or attract children, often assume they know their audience. Think again! What may appear to be...
Claire Quinn
What Education Leaders Can Learn from Wedding Speeches
4 rules for telling your company’s story
Ross Romano
Sending an Email Doesn’t Work: Sending Email Campaigns Can Work Great
In deference to cats everywhere, the old adage that says there is more than one way to skin a cat is very true when marketing in the school biz. That said, in each cat-skinning scenario, you mus...
Charles Sosnik
Why Don’t Education Decision Makers Call You Back?
Why don’t education decision makers call you back? Let’s just say it’s not them, it’s you. In the K12 market we are now past the point of 85 percent of students having a computing device to us...
LeiLani Cauthen
The Power of Teachers as Influencers in the Sales Cycle
I’m assuming that if you’re reading this, then you’re in edtech sales, marketing, or maybe even product development. So, let’s start with the basic question. Do you think teachers play a role ...
Tanya Hyatt
Advice for the Edupreneur: Getting Started
If you can build a better mousetrap, then you’ll need to build a better path to your door.
Charles Sosnik
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