For Vendors
The EU GDPR at One Year – What Have We Learned?
As the EU General Data Protection Regulation (GDPR) reaches its first anniversary what have we learned, and what can we expect to see in the next 12 months? The answer to that question is pl...
Clare Quinn
The Importance of a Personal Brand for the EdTech CEO
Make sure your EdTech personal brand positions you as a thought leader in the industry
The LC Staff
Target Attainment: Teachers are No Longer the Target
“Target attainment” is such a military term, wouldn’t you agree? We hear it in military movies, and sometimes from sales leaders. The term makes us feel so ruthless. Like we must make whatev...
LeiLani Cauthen
The Five Biggest Problems in Ed-Tech Sales
The biggest problems in the Ed-tech sales space right now are as follows: You’re complex . Schools and teachers want simple solutions. In the past, they had textbooks that helped give a sco...
LeiLani Cauthen, CEO and Publisher
School Attrition: The Shifting Tides of student Enrollment
One in four school-aged children currently do not attend a traditional public school. Even with all the positive changes being made by the dedicated men and women working in schools across our n...
Charles Sosnik, Learning Counsel Editor-In-Chief
3 Things Marketers should think about as the school year comes to a close
As we enter the homestretch of another school year, we also enter the homestretch of another buying cycle in the education market. This is the primary focus of nearly every sales and marketing t...
Jacob Hanson
Think You Are COPPA Compliant? Think Again!
The education landscape is constantly evolving with new learning environments, digital tools and a growing and complex set of federal and state regulations that govern student digital privacy. S...
Denise G. Tayloe
3 strategies to Get the Most out of Conference Season and Beyond
I am writing this as SXSWedu kicks off with a fantastic cast of speakers and sessions, and certainly no shortage of excitement from the thousands of attendees. While many of you may be attendi...
By Jacob Hanson
Just Who is the Decision-Maker Anyhow?
It’s among the most frequently asked questions in EdBiz. How do I identify the decision-maker? How can I determine the target for my marketing and scale my sales effort if I can’t identify the d...
By Charles Sosnik, Editor in Chief
Bigger Deals, Bigger Bets: EdTech Venture Funding Trends Continue in 2018
With more than 4 billion users now connected to the internet, 50% of the global population (Forbes, December 2018), it is not surprising that the education sector has embraced devices and softwa...
Jon Thomas, Spencer Wu, Woodside Capital Partners
Understanding the Unschooling Movement
The education market is crossing into the digital reality that other markets, like healthcare, insurance, and retail have already crossed. Typically, there are millions of small efforts by indiv...
LeiLani Cauthen, CEO and Publisher
Understanding the Digital Transition: Key Strategy Intelligence for 2019
Exclusive Sneak Preview of the Learning Counsel Digital Transition Strategy Survey
The LC Staff
Registration Survey Says
What Educators Want to Talk About Jan. 21, 2019 Learning Counsel’s national tour of Digital Transition Discussions is registering school executives from across the nation already for...
Learning Counsel Staff
The Ed-Tech Industry Shuffle
There is a major shift in the ed-tech market’s behavior. Schools and districts have crashed into the overwhelming complexity of software offerings and integrations. This is causing slows and u...
LeiLani Cauthen, CEO and Publisher
Polar Bears & 2018 Ed-Tech Sales Target Attainment
“Target attainment” is such a military term, wouldn’t you agree? We hear it in military movies, and sometimes from sales leaders. The term makes us feel so ruthless. Like we must make whatev...
LeiLani Cauthen, Publisher
Education Impact Symposium 2017
The Learning Counsel Speaks with SIIA About EdTech Impacts and Trends
Learning Counsel Staff
Stop Freaking Out about Ed-Tech Funding
Companies and schools have been saying they’re “worried” about the future of Education because of budget-slashing happening at the Federal level. Let’s stop freaking out, because really, the Fe...
LeiLani Cauthen, CEO & Publisher
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