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The Calm before the Storm
For Vendors

The Calm before the Storm

As Editor in Chief at the Learning Counsel, arguably one of the most well-informed education media platforms in the world, I take great interest in studying our research and sharing it with our ...

Charles Sosnik

COVID-19 and the Biggest Myth in Education Sales
For Vendors

COVID-19 and the Biggest Myth in Education Sales

Today, selling into schools is a lot like myth-busting. As the Learning Counsel conducts our Emergency National Virtual Discussions, we are finding some very interesting truths, and busting some...

LeiLani Cauthen

Let Your Lighthouse Accounts Show the Way Forward in the Education Market
For Vendors

Let Your Lighthouse Accounts Show the Way Forward in the Education Market

Lighthouse accounts—your earliest customers—can be incredibly powerful resources in sharing your message with potential future clients. But these special customers need time to get to know your ...

Jacob Hanson

Polar Bears & 2018 Ed-Tech Sales Target Attainment
For Vendors

Polar Bears & 2018 Ed-Tech Sales Target Attainment

“Target attainment” is such a military term, wouldn’t you agree?  We hear it in military movies, and sometimes from sales leaders.  The term makes us feel so ruthless. Like we must make whatev...

LeiLani Cauthen, Publisher

11 Ed-Tech Sales Wisdoms
For Vendors

11 Ed-Tech Sales Wisdoms

Solutions to help you contact hard to reach decision makers

Leilani Cauthen, CEO & Publisher

Featured Papers

The Learning Counsel presents journals, papers and briefs on critical topics in Digital Education.

Most will require registration in order to access them, but they are all free.

Three Near-Term Innovation Areas for K12
K12 human resources are crucial to utilizing the cloud successfully. Roles and responsibilities have all changed dramatically since the start of the pandemic, and a new trend to move to core co...
An Essential Audio Ingredient in Today’s Accessible Learning Environments
Today’s learning environments have changed markedly from just a couple years ago, prior to the pandemic. Tech devices are comprehensively in both the student and teacher hands, but are they missin...
The Gaps Remaining for District Digital Transition
Most administrators know there are still gaps remaining in their school or district’s digital transition. Recent studies including the 2021 Digital Transition Surveys for Administrators and Teache...
5 Steps to Fixing the Hidden Traffic of Records Management Overwhelming Schools
How come digital processes seem easier but are often harder to manage? A major shift to digital teaching and learning in schools has developed an additional digital traffic load for teachers and f...
From Chaos to Learning Recovery: Going from Manual-Digital All the Way to Efficiency
Seeing the Levels of Chaos Helps Anchor Bringing Order Schools and districts that recently lost 4 percent of students to alternatives continued to lose students in 2021 at an accelerated pace (no...
Hybrid Logistics Security
Your district is a brand, and your network security helps power its reputation. With the accelerated move to hybrid learning environments over the past year, school districts across the nation are...