At the Tampa Learning Futures & Tech Media Meeting, Dr. Brittanie Ramsey, Director of Community Liaison for Polk County Public Schools, and Summer Holtzhower, Engagement Coordinator, shared innovative strategies on how they are using technology to recruit top teaching talent and ensure retention in their district.
Dr. Ramsey opened the presentation by highlighting how technology has transformed recruitment efforts at Polk County Public Schools.
1. Optimizing Online Job Platforms
2. Targeted Digital Marketing
3. Data-Driven Recruitment & Text Messaging
4. Encouraging Prospective Teachers to Research Schools
Following Dr. Ramsey’s part of the presentation on recruitment, Summer Holtzhower tackled the equally crucial issue of retention. As she put it:
"Retention is the new recruiting."
1. Building Community with Private Facebook Groups
2. Public Teacher-Centered Social Media Page
3. Using AI to Maintain Consistent Engagement
4. Stay Chats & New Teacher Chats
The presentation highlighted the power of technology in both attracting and retaining high-quality educators.
- Digital tools make recruitment more targeted and efficient.
- Community-building efforts help create a supportive environment for new teachers.
- Social media and AI play crucial roles in sustaining engagement and making teachers feel valued.
With innovative digital strategies at the forefront, Polk County Public Schools is setting a new standard for educator recruitment and retention, ensuring teachers are not only hired but also supported and inspired to stay.
Tune in below for the full presentation.
