For Vendors
Being Intentional about Keeping Educators Educating
I have quite a few educators in my circle. Family members, neighbors, friends. Since the beginning of this year, many of them have already let me know they won’t be heading back to the classroom...
Jacob Hanson
5 Key Education Marketing Trends for 2022
What are the major trends in business-to-education marketing that companies need to be aware of to stay one step ahead in a rapidly changing business environment? #1) Lead generation and incr...
Saul Hafenbredl
Tips for Having Productive Conversations at Education Conferences
Turn brief encounters with prospects into meaningful conversations.
Kelsea Kierstead
Taking and Giving Feedback with a Growth Mindset
One of the questions on the growth mindset quiz that we use to help our clients (and ourselves) assess our growth mindset is this: “I appreciate when instructors and coaches give me feedback...
Betsy Hill
We’re Back in the Saddle Again
“I'm back in the saddle again Out where a friend is a friend” --Gene Autry Maybe these Gene Autry lyrics are just a bit dated. Or maybe I’m just a bit older than the law allows. But I c...
Charles Sosnik
The Listening Tricks
"You can interrupt the chorus of monologues by being the first to listen" --William Ury Listening . . . . . . is the builder of lifelong learning and of strong relationships. It is als...
Mac Bogert
These Administrators are Awesome
Pandemic year two, 2021, was rough but administrators in K12 were resilient and amazing. While currently inviting another round of amazing administrators for 2022, the Learning Counsel tha...
The LC Staff
EdTech Top of Mind for 2022: Skills Certifications, Security Compliance and Student Data Privacy!
When they close the book on this era, 2020 will be remembered as the year of COVID. 2021 was the year that the world learned to live remotely, the year that everything was on the table, and th...
Robert Iskander
The K-12 Cybersecurity Act of 2021: Will it Go Far Enough?
Learning has been seriously disrupted and fundamentally altered by the pandemic. While schools everywhere have learned valuable lessons about high-tech teaching by adapting to remote learning an...
Patrick Davenport
Soldier on
If I have learned anything in my 61 years on the planet, it is that everything changes, and opportunities always present themselves if you watch for them. Take this year for example. 2022 seem...
Charles Sosnik
Embracing Discovery On-The-Fly
Let me start this article with clarity. We view Demo Discovery as the process in which you get as much information out of the people you're going to demo as possible. Simply put, the results o...
Bob Riefstahl
Just How Big is the EdTech Market? Watch this Briefing and Find Out!
Learning Council members wait all year for our new Market Briefing, based on the Learning Counsel’s huge Digital Transition Survey, the most comprehensive EdTech survey in K-12 education. Th...
The LC Staff
New Year Predictions from the Swami of Sacramento
2021 was quite a year. Lots of money to be made, and tons and tons of mergers and acquisitions. As a friend of mine said when describing the EdTech activity for 2021, “The EdTech community is ea...
Charles Sosnik
Tips for Producing a Professional Podcast
In 2019, more than one-third of Americans age 12 and older listened to podcasts regularly — that’s 104 million people each month. Today, an estimated 120 million people listen to podcasts...
Jennifer Harrison
This Year, I am Thankful for…
It has become something of a tradition each year around Thanksgiving to write a piece about being grateful – what I am thankful for each year. This year I have so much for which to be thankful...
Charles Sosnik
I Can’t Wait Until Things Go Back to Normal
That’s going to be a long wait. A few years back, a good friend said to me, “There’s no such thing as bad weather, only inappropriate clothing.” I think that waiting for back to normal is inap...
Mac Bogert
Getting Reacquainted with your audience
I’m gonna say it again...things have been a bit wild these last 18+ months. They have created scenarios we could never have predicted that forced us all to learn and adapt on the fly. My habits,...
Jacob Hanson
The Art of Storytelling in Business: 20 Places to Utilize Storytelling
It is hard to argue the value and impact of storytelling in business. Great stories capture people's attention, imaginations, and emotions. Compelling stories inspire everyday buyers around the ...
Bob Riefstahl and Chad Wilson
Leverage Video Before, During, & After Your Next Software Demo
If you’re in Sales or PreSales in an education technology company, you know all about the importance of securing the “technical win.” Accomplishing this step means you are over a significant...
Bob Riefstahl
Selling Edtech through the School Staffing Shift: A Little Understanding Goes a Long Way
A recent Learning Counsel event for the State of Tennessee highlighted a trend in shifting instructional tech staff operations in schools and districts. Williamson County Schools, with 41,500 st...
LeiLani Cauthen
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